Coffee Activation for Mobile World Congress Exhibitors
Stand out at Fira Gran Via. We deploy branded espresso bars and hospitality experiences that make your MWC booth the destination tech decision-makers choose to linger at.
The MWC Exhibitor Problem
01
2,800+ exhibitors compete for attention across 120,000 sqm of floor space
02
Buyers and media are fatigued by midday — your afternoon meeting slots suffer
03
Generic booth catering doesn't represent your brand or create a memorable moment
04
Competitor stands with better hospitality absorb the foot traffic you paid to attract
MWC's Most Recognised Exhibition Coffee Partner
We've operated at Mobile World Congress for multiple years, navigating Fira's regulations, logistics and floorplan constraints. From custom machine wraps to latte art featuring your product launch, every cup is a brand touchpoint.
MWC-Proven Results
800+
Daily cups served
68%
More dwell time
2.8x
More qualified leads
30s
Barista turnaround
Our MWC Activation Track Record
Gaming Laboratories International (GLI)
Designed and delivered a high-performance engagement environment for one of the most competitive gaming trade shows in Europe.
Christie Digital
Engineered a fully integrated hospitality system for a global AV technology leader at the world's leading systems integration event.
Jupiter Systems
InfoComm AV & Integrated Experience Exhibition — Orange County Convention Center - Orlando FL
2025
Trusted to create premium engagement environments for leading AV and technology brands at InfoComm — the industry's flagship show.
ASC & MSC
Trusted to deliver high-engagement environments for globally recognized sustainability organisations within the seafood industry.
AFME
Designed for institutional-level standards at a flagship global financial event, enabling high-quality professional interaction throughout the show.
Create something similar for your brand.
Tell us about your event and we'll design an engagement environment tailored to your objectives.
The Three-Step Integration: Concept, Logistics, Execution
Concept & Strategy
We analyze your exhibition goals, brand guidelines, and booth layout. Together we design a hospitality concept that amplifies your brand narrative and maximizes visitor engagement.
Logistics & Deployment
Our operations team handles everything — international shipping, on-site installation, power requirements, local permits, and barista deployment. You focus on your exhibition. We handle the rest.
Live Execution & Reporting
Professional baristas in tailored uniforms serve your guests while we track engagement metrics in real-time. Post-event, you receive a full performance report with insights for future activations.
Secure Your MWC Hospitality Package
MWC slots fill months in advance. Reach out now and we'll hold your preferred barista team and equipment.
Request a Tailored Hospitality Proposal for Your Next Exhibition
Tell us about your upcoming exhibition, and our team will prepare a bespoke hospitality concept within 48 hours. No obligation. No generic templates. Just a strategy designed for your brand.